ABOUT THE ARTIST

Valentyn Fedak is a multidisciplinary designer with 10+ years of experience building brands, campaigns, and design systems across multiple industries.

SELECTED WORK

Whole Person Health

Identity, design systems, marketing

Healthline Media

Branding, campaigns, advertising

Centers Health Care

Branding, campaigns, environmental design

Soundscape

Branding, interaction, motion

Berkshire Fashions

Pattern and textile design

Space Series

Printed and hand-bound artist books

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Healthline Media

 Healthline Media is one of the largest health information publishers in the U.S., with a portfolio spanning Healthline, Medical News Today, Greatist, Psych Central, Bezzy, and later Healthgrades.

As a senior visual designer, I worked across identity, interactive advertising, events, sales systems, and creative technology. I regularly carried projects from brief through visual development, prototyping, technical production, and final delivery, while also building reusable systems that improved how the team worked.

The work ranged from pitch and RFP systems to interactive advertising products, event identities, platform mockups, presentations, motion, and regulated pharma creative. Partners included Eli Lilly, AbbVie, Johnson & Johnson, Pfizer, Cigna, and others.

Healthlinemedia.com

Events

 My event work at Healthline Media ranged from extending the core brand into industry activations to developing distinct visual identities for our annual Global Sales Meeting.

For external events, I adapted Healthline Media's organic visual language across environmental graphics, printed collateral, promotional materials, and branded merchandise.

For the Global Sales Meeting, I led visual development across five consecutive annual identity systems, translating each year's theme into its own graphic and motion language across presentations, environmental graphics, and event collateral.