Healthline Media
Healthline Media, the number one health information publisher in the US, built its reputation on clean, authoritative, and visually considered digital health content. Its portfolio spanned six properties — Healthline, Medical News Today, Greatist, PsychCentral, and Bezzy — reaching over 75 million people monthly.
As the team's primary visual designer, I owned identity work while also functioning across the full production spectrum. My team translated briefs and partner opportunities into RFP packages, pitch decks, event identities, platform mockups, and high-impact ad units. Partners we worked with included pharma companies such as Eli Lilly, AbbVie, Johnson & Johnson, and more.
Events and Swag
I regularly designed materials for industry events and expos, including booth graphics, swag, and takeaways rooted in Healthline Media's brand. The botanical pattern shown here translates the brand's organic visual language into something people are happy to show off.
Global Sales Meeting 2026
Our 4 C's — Connected, Contextual, Continuous, Creative — informed the 2026 Sales Meeting identity. I constructed a repeating typographic grid and let the layout do the work. Stretching and compressing the grid caused the letters to shift into unexpected arrangements, generating a pattern with its own visual logic. Designed to scale, the pattern expanded to fill a canvas or compressed into a supporting detail, translating effortlessly into collateral during an otherwise demanding season for the team.
Global Sales Meeting 2025
The theme of the 2025 Sales Meeting was growth. I reflected this through botanical imagery, carried across experiential design, badges, deck templates, and swag.
Whole Person health
Healthline Media's Whole Person Health program recognized that chronic condition management extends well beyond medication. Grounding the identity in Healthline Media's organic shapes, teal palette, and warm golds, I designed a system of eight category icons, each pairing a color-coded shape with a photorealistic object. Together they inform a single logo mark where all eight shapes overlap, the accumulation of color making the whole person concept visible.