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Whole Person health
Leveraging Healthline Media's core colors and organic shapes, I mapped each color to a health category, and constructed a motif based on the intersection of these categories. At the heart of the motif the overlap which embodies ‘Whole Person Health,’ and serves as the mark for this Identity.
These colors function wonderfully on the same page, and in separate sections of a presentation or website when discussing individual topic areas (for example, the nutrition segment of a deck would be dominated by yellow). The colors within Whole Person Health are an organizer and a binder.